Comparison of Strengths & Weaknesses in Advertising Channels
| Fee/Exposure | Production Cost | Incidence Rate | Targeted Clients | Strengths | Weaknesses | |
|---|---|---|---|---|---|---|
| TVC | $8,000 / 30s | > $200,000 | Broadcast once in single channel | Unable to lock | Large coverage (entire area) |
|
| Newspaper (first page) | $100,000 - $150,000 | > $10,000 | Print qty: 100,000-150,000 per day | Unable to lock | Large coverage (entire category) |
|
| Magazine (first page) | > $30,000 | > $10,000 | Based on the volume of the period | Based on the category of magazine | Large coverage (entire category) |
|
| Banner ad | > $20,000 | > $30,000 | Based on the selected hit rate | Based on selected categories | Lock target audience |
|
| Search engine keyword (top three in 1st page) | No click, no charge | $0 | Keyword-based bidding | Fully control |
|
|
| Distribute leaflets | > $0.5 / pcs | > $5,000 | Based on selected commercial buildings | Unable to lock |
|
|
| AdJumble＊Ad | $588 | $0 | 5,000 | Based on restaurant category |
|
None |
Fees Comparison of AdvertisingChannels in 2018
收費報紙 |
|||||
|---|---|---|---|---|---|
| Sing Tao Daily | Oriental Daily | Ming Pao | Hong Kong Economic Daily | Apple Daily | |
| Rate | Inner page quarter section $53,800 | Inner page quarter section $106,000 Three lines of word on top of the cover $240,000 |
Inner page quarter section $49,900 | Inner page quarter section $70,000 | - |
| Details | Details | Details | Details | Details | |
Free Newspaper |
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| The Standard | Metro Daily | Headline Daily | am730 | Sky Post | |
| Rate | Inner page 155mm x 84mm $53,800 |
Inner page 1/6 153mm x 85mm $61,000 |
Inner page 1/6 167mm x 85mm $33,000 |
Inner page 1/6 153mm x 85mm $58,000 |
Inner page 1/6 153mm x 85mm $68,800 |
| Details | Details | Details | Details | Details | |
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